Take the example of running a help desk: This entails more than just answering a telephone call. BCP can set up the 1800 number, ensure the response team are trained and knowledgable, set up a database system for tracking the incoming calls and managing subsequent follow-up. Perhaps we have to stock and dispatch replacement items or provide online reporting systems for you to monitor the number and nature of incoming calls. Such an example demonstrates how marketing, I.T. and distribution functions may be combined.
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