Reminders
BCP can organize reminders to be sent before a subscription has expired. Reminders can be one or many, and reminders will only continue where a customer has not renewed a subscription. Reminders by e-mail are cost-effective, with a professional look.
Follow-up
The customer service centre at BCP can make follow-up calls for subscriptions that were not renewed, or any other issues.
The IT system
A renewal process is nothing without a solid backbone in the form of an IT system that can prompt for subscriptions that are due to expire, record renewals, let customers perform renewals themselves online, and provide real-time reporting.
Database maintenance
While conducting renewals, there is an opportunity to update customer details. Ideally, customers do this themselves online, with a simple system that confirms their current details.
Management
BCP’s systems can show statistical information for managers, with figures like how many subscriptions are due, how many have renewed, how many did not renew, how many reminders were required, what method of payment was used, etc.
Handling payments
BCP can process the payments for any renewal and offer payment systems online, via credit card, cheque and EFT. |