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E-mail is cost effective
By sending an html e-mail to invitees, costs can be kept low, but image and impact can be high.
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Simplicity
For event registration, the process needs to be quick and easy. BCP’s event registration systems involve just a few clicks for a person who wishes to attend the event.
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Making corrections
The attendance rate at an event is directly related to the correctness of the database that’s used for the mail-out. If e-mails don’t reach the intended recipient, there’s no chance of attendance. So BCP’s systems can report on e-mail addresses that were incorrect, allowing for corrections and resending.
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Verification
Is this event open to the public, or only to invitees? BCP’s event registration can ensure that only invitees register. |
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Database updates
BCP’s registration system takes advantage of the opportunity to have a recipient confirm their personal details as part of the registration process, ensuring that a bi-product of the event registration is a clean, up-to-date database.
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Security
An event registration system involving personal details needs to be secure. BCP’s system involves checks that only the correct person sees their data.
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Follow-up
Close to the event and bookings are minimal? BCP’s experience says that a reminder e-mail will boost last minute registration rates.
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Reporting
BCP’s registration systems involve real-time reporting of numbers of registrations, numbers of database updates, numbers of clicks, etc. |
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