BCP's role in the marketing process is to work with clients to develop creative ideas and turn them to reality. BCP are a one stop shop covering all aspects of the marketing process, including telemarketing, customer service, cross-sell and up-sell initiatives, product orders, direct marketing, show bags and kit compilation plus campaign consultancy and planning.

BCP’s experience comes from many years of helping clients reach their targets. BCP’s ability to look at logistical issues in a creative and progressive way has often been the difference in the making of a successful campaign.

Cross-sell, up-sell initiatives

Initiative. That’s the BCP difference: creative thinking, working with a client to find the best solution given any budgetary and time constraints.

Product orders

BCP have the team that can take product orders, whether electronically or by phone or both; and because BCP have accompanying ICT and warehousing and distribution services, they can offer as complete a solution as is required.

Direct marketing

Direct Marketing is the targeting of marketing communications directly to individuals (typically a large number at a time) rather than through mass media. BCP is a total solution provider for all your direct marketing needs. This is the BCP difference: by outsourcing to BCP customers can eliminate the need to use several agencies to arrive at the one outcome.

Inbound telemarketing

BCP can answer the phone in your organisation’s name. BCP can take over your telemarketing activities and you can be assured of a most cost effective way for you to be in contact with your customers. This can be a one-off service, such as for conference registrations, or an ongoing service, such as for customer service or subscription renewals.

Campaign consultancy & planning

With broad and long-term experience, BCP are the people to come to for assistance or advice in planning your next marketing campaign. BCP have a track record of creative thinking within the bounds of sound marketing principles. See our case studies for examples.

Show bags or kit compilation

BCP is not afraid to do the dirty work! Need large numbers of kits compiled? Need them to be accurate? Need them to arrive at your event on time? Need to know that someone will check up on them and solve any unexpected problems that arise? If so then BCP should be your partner. BCP has much experience in the compilation of kits or show bags for promotional purposes. BCP knows what is required to ensure that the contents are correct, and arrive where they should arrive, intact.

Outbound telemarketing

BCP’s team of phone operators can make outbound calls in the name of your organisation. This may be for follow-up on a mail-out, or for conference seminar management, membership and subscription renewals, public relations or lead generation.