With the advent of the technology age, business to business communication has taken on new forms. E-mail is extremely cost effective, there are no postage fees, there are no packing charges, and yet an e-mail can have a strong impact and portray a professional image. It is the method most likely to get your message directly to your audience.

How do you know your message is getting through?

BCP has developed an advanced e-mailing system that can be tailored to suit your needs.

BCP understands that the most important thing for a company undertaking a marketing campaign is to know their audience and be able to gauge what portion of them are getting the message. You will also want to know whether the people you are contacting want to receive your information.

BCP's e-mailing solutions can provide you with all these answers.

Unlike most companies that simply find the list of e-mail addresses and send the same standard e-mail, BCP uses an online database, with a number of entry points. This database can record information that allows the e-mail to be personalised—both the contact details and the content of the e-mail.

Updating customer profiles

Due to the changing nature of contact details, BCP has developed a method of easily enabling customers to update their details. With every e-mail, a link is provided that will open a browser and find the exact record of the customer and display their contact details. All the customer need do is type their changes and then click submit. Their information is automatically updated and you are able to maintain your point of contact with them.

This method has been used successfully with many different companies such as FileMaker Inc, Palm Computing, Novell and Cisco. All of these companies have saved customer relationships that they may have otherwise lost.

Client Access to information

BCP provides a web page for our clients to view e-mail statistics. Here we can record the number of updates and deletions as well as how many people opened the e-mail, how many e-mails were successfully sent and how many were unsuccessful. This information is automatically updated in real time so is available to clients from the second the e-mail is sent.