CASH BACK AND FREE GIFTS—
MORE THAN JUST A DISTRIBUTION SERVICE

The rebate promotions from Palm Australasia that BCP have managed and deployed involve sophisticated verification of documentation, data entry, high volumes and timely transactions. BCP were able to use the exercise to update Palm’s database, providing them with a current list of customers, and useful statistical information.

Client Need

Palm Australasia required the management and fulfilment of their rebate offer programmes which they run frequently. This involved not just warehousing and shipment of items, but a verification process and handling of money for cash rebates. The solution needed to take into account the fact that each promotion has a deadline and may involve thousands of rebates. The processing of an application therefore needed to be efficient, timely and accurate.

The Solution

BCP produced a system that captures all the required customer and sales information. It verifies that the customer has provided the correct documentation to qualify for a rebate. Customers are notified by e-mail or mail and, if they qualify, they can complete their application.

Once the application has met the required conditions, an order is placed with the warehouse for fulfilment; or in the case of cash rebates, a request is sent to Australia Post for a money order which is mailed to the customer. Because the system captures accurate information in a timely fashion, the distribution is trouble-free, and there is little need for customers to call customer service to follow up rebates.

The last part of the process is to be able to provide Palm with accurate data and statistics. This is done two ways. Firstly, they receive all the customer information which allows them to build their data base; and secondly, they receive weekly sales reports. This allows Palm to track the campaigns and the stores that are successfully promoting them.

Conclusion

BCP have provided Palm with substantially more than a simple warehouse and distribution system. This illustrates the comprehensive nature of BCP’s services and expertise